Kouun Neko 50:50

The story behind each cat blind box, envisioned as an extension of Billy’s “Kouun Neko 50:50” series—half cute, half skeletal, a messenger of luck under neon lights.
The character embodies “true inside and out”: outwardly auspicious, inwardly resilient. Its front face shows the authentic self, while the back reveals the inner strength we hesitate to expose.
In the city corners where nightfall meets neon glow, lives a group of half-hidden, half-revealed lucky cats (Kouun Neko 50:50 series). By day, they wave to beckon fortune; by night, their neon-lit backs reveal a skeletal core—reminding us that happiness comes not just from external wealth but from the radiance of inner strength.
Each lucky cat carries a wish: prosperity, peace, vitality, and more. Holding one signifies a pledge: “Fearless of my true core, I embrace only resolve and hope.”